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We offer scheduled courses with a variety of start dates, and open enrollment courses that start as soon as you enroll! Please review the course description for details. Your login information will be emailed to you prior to the start of class.

 
Online Class  

3D Printed Science and Math: Visualizations and Experiments arrow

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Online Class  

Advanced Excel arrow

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Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results. Agenda Unit 1 Visitor engagement Understanding the user experience – fact and friction Identifying your metrics – tracking the right things Integrating social media & email marketing results Unit 2 Analyzing visitor behavior Tracking & heat-mapping software Understanding Google Analytics – the key numbers Data analysis – entrance/exit pages etc. Unit 3 Leveraging conversion pages Landing page design best practices Landing page optimization – step by step Build Successful Forms for data collection Unit 4 Conversion tracking Defining the conversion process Using G/A funnels & goals How to identify friction in the funnel (user experience)

4494X

Start date: 04/02/18

Online 24/7 (04/02/2018-04/27/2018)

Course: $195.00

Materials: $0.00

Online 24/7

Location : Online



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Online Class  

Advanced Mobile Marketing arrow

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Online Class  

Advanced Web Design arrow

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